BY: Phillip Scheinberg, MD, PhD
SOHO President Phillip Scheinberg, MD, PhD, head of the Division of Hematology at the Hospital A Beneficência Portuguesa de São Paulo in Brazil, wrote in an email to SOHO Insider that the Brazilian edition of SOHO was a “tremendous success.” Read his reflections below.
“The Brazilian edition of SOHO was a tremendous success. This year’s event drew over 1,500 registered participants for an intensive two-and-a-half-day program. The heavy turnout highlighted the widespread interest in cutting-edge developments in the treatment of hematologic malignancies.
Attendees had numerous opportunities to learn from world-class speakers and to engage in meaningful discussions and networking. This was arguably one of the most successful meetings we’ve ever organized, and the feedback has been overwhelmingly positive. Hematologists from across Brazil participated, reinforcing the growing importance of extending SOHO’s reach nationwide—further advancing our mission to educate and disseminate the most relevant and timely information in hematologic malignancies.
A dedicated SOHO booth was prominently featured and well attended, sparking significant interest in membership and in the upcoming Annual Meeting in Houston, held every September.
Planning for the 2026 Brazilian SOHO Meeting is already underway, and we are fully committed to delivering an even more impactful event.”
This Brazilian edition of SOHO is part of the SOHO Ambassador Program, which appoints experts from around the world to represent the society in their geographic regions. Ambassadors share local developments in hematologic oncology with SOHO and promote its educational resources within their communities. Visit soho.click/donate to support the SOHO Ambassador program.
